digital payment gateway

Importance of Multiple Payment Options for Businesses

Economic growth has no limits in the current financial system. Sales and customers will come from any location, creating new opportunities for companies and market leaders. However, despite the rapid advancements and disruptions in financial technology in the field of AI and real-time payment, online retailers typically set limits on digital payments for certain customers without even realizing the fact that they are doing so. In general, issues with digital payments could be resolved by providing online merchants and B2Bs with various alternative options for card payments and payment options.

Why would you require multiple payment methods?

While card denials are an immediate threat, they are not necessarily harmful. The majority of merchants say that customers who fail to pay are still seeking another payment method rather than abandoning the deal altogether.

The reality is that the decline of a card is not really a failure of purchase. Therefore, it is vitally important for merchants to have payment options available for them to keep their abandonment rates at a minimum.

The ability to instantly offer an alternative if the transaction is rejected is a common practice in many specializations. However, choosing the right payment system in cases when the card is rejected is not simple. 

The lack of a viable payment method often results in abandoned carts. So, selecting the wrong choice could lead customers to cancel their purchase instead of enticing them to complete the purchase.

Advantages of alternative methods of payment

There are several benefits of having alternative methods of payment that can be worked out throughout the day. Within our software, general benefits are summarized to improve effectiveness:

  • Revenues are growing
  • Quick and efficient payment
  • Continue to attract new consumers
  • Improve autonomy;
  • Lower chargeback
  • More trust in the consumer when handled efficiently and efficiently

The Common Alternative Payment Method

There are a myriad of payment options that people use all over the world. However, in the realm of e-commerce, they could typically be classified into various principal categories.

Bank transfer: Although bank transactions could require days and lots of work to establish, the process has changed with the advent of internet banking, and payment times are fast and easy in many regions around the world. For instance, in a number of Latin American nations, direct bank transfer transactions are so well-liked that people transfer money to one another almost as often as U.S. citizens do. It is the typical payment method to split a bill for dinner. Contrary to other Latin American countries, a bank transfer is a well-known and desired payment method across countries like the Netherlands, India, Thailand, and Poland.

Debit cards: In the United States, debit cards and credit cards are permitted online interchangeable terms so long as online service providers issue them. However, across the globe, banks make distinctions between debit and credit cards, and e-commerce websites request customers to select which type of card they’re able to use. As a result, customers who attempt to purchase a debit card through an online store that doesn’t recognize them as different from each other could face issues, and the bank they choose to use won’t be able to complete the transaction.

In-person payment for shopping online via media: In some nations like Mexico and Brazil, it is common for people to place an order online and then pay with cash at the shop.

Digital Wallets

Making payments with this method is simpler than ever before. Wearable devices and mobile phones are some of the trending methods to pay. Apple, Google and Fitbit(r) have modified their wearable devices to support payment via contactless. Utilizing digital wallets and wearables to pay can lead to shorter lines and quicker checkouts.

Digital Currency

Digital currency is a form of currency that is only available in electronic format. A good illustration of digital currency would be Bitcoin. While it is unlikely that digital currency will substitute for other currencies in the near future, it is a popular alternative to payment that young buyers are beginning to utilize.

Conclusion

The process of selecting and incorporating the top payment gateway isn’t difficult or costly if you are aware of your company’s requirements. When you do it right, you will have an immediate and profound impact on the customers’ experience and efficiency. The key is to be aware of the factors mentioned above prior to deciding and introducing the most effective payment gateway.

If you’re searching for the most secure payment option for businesses, OnionPay is your best choice. As one of the best Indian payment gateway aggregators, OnionPay is a PCI DSS Level 1 certified digital payment gateway that provides an excellent checkout experience as well as many payment options. 

 

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