How do payment aggregators affect the user experience of your product?
The customer experience at an online store can vary from bad to good and the middle. If you can provide a positive customer experience, they tend to buy once and return to purchase more. If you offer a poor experience, they’ll never return to the store.
A positive user experience (UX) isn’t dependent on one single factor. There are numerous factors that pop into your mind when you think about seamless UX with a clean, modern design, user-friendly navigation, a simple product search, and so on. However, what’s most important to be aware of is that a good UX is not just about your shopping cart.
How do you enhance the customer experience using the correct payment gateway?
A suitable payment method can result in a positive and solid customer relationship. This will eventually increase revenue and sales and help in the growth of business. Here are several aspects through which contactless payment gateways can help you enhance the user experience of your products –
- Payment Methods
It’s easy to offer an excellent checkout experience by selecting the appropriate payment processor with all available payment options, including debit cards, credit cards, mobile wallets UPI, net banking QR codes, and the EMI. The freedom and choice offered with the choices for payment is the most critical security measure to ensure that the client can complete the transaction with ease and in the manner of his option. This could bring about satisfaction for the customer.
- Security
It must be PCI DSS compliant and must follow additional security procedures. The information pertaining to sensitive transactions should be transmitted securely and in an encrypted way and therefore comply with the encryption standard. The customer should be informed to ensure that the transaction is being secured.
- Reliability and trustworthiness
If it is not working, then you’re at risk of losing customers. The checkout for payments must be an integral component of an eCommerce website that demonstrates the highest level of trust, reliability, convenience, and security.
- Appearance:
This means that the appearance of the checkout of the online payment gateway has been customized in accordance with the company’s image and the appearance of your website. It must be in line with the style of your website.
- Security seal:
The seal must have the logos of reliable payment methods like VISA, American Express, and so on. This gives the impression of security as they’re making the transaction using legitimate payment methods. What further gives a feeling of safety is the symbol of the standard of security and the compliances like PCI DSS secure, SSL certified, etc., that are observed by payment processors.
- Redirections:
In case the redirection occurs, they need to be disclosed and communicated prior to the time of purchase so that the buyer is not hesitant. If he does not, he could drop the payment as well as the shopping.
- Notifications
When the customer receives prompt notifications and updates regarding their payment and transaction, This puts him at ease and provides confidence and assurance that their payment was legitimately made. It is essential to provide accurate information about the status of the transaction as well as the information related to it.
The implementation of these securities provides the buyer a feeling of peace, confidence, and confidence to pay without hesitation.
Conclusion
The payment gateway’s check out could be the deal-maker or deal-breaker. Therefore, it is imperative that you offer an exceptional customer experience is essential to create an excellent reputation and boost your revenue and sales.
In order to ensure that the customers’ preferences and needs are met, businesses have to provide seamless shopping experiences with complete digital payment gateway solutions with payment options, security credibility, reliability, and reliability. To accomplish this, it’s essential to choose the best payment processor for online transactions.
If you’re looking for the best payment gateway in India, then OnionPay is your ideal choice. OnionPay is a PCI -DSS Level 1 compliant digital payment gateway solution that eliminates the responsibility of regulatory compliance for your business. Accelerate your business with OnionPay. Sign up today!